Identity Alignment Quick Check

Estimate your alignment, then see what your site actually shows. Built for CU decision-makers.

Step 0 — Self-Perception (7 quick questions)

Tap Yes/No for each.

1) Do members online feel as cared for as in your branch?

2) Can a new visitor quickly tell who your CU is for?

3) Is your tone online consistent with your mission and values?

4) Do product pages reinforce the mission (not just list features)?

5) Do web, app, and emails feel like the same brand?

6) Is it obvious how to join or apply without guessing?

7) Would your branch staff proudly say the site “feels like us”?

Self-Perception: — / 7 (— / 10)

Mission or Brand Promise

Core Values (comma-separated)

Website URL (optional)

If the site blocks cross-site reads (CORS), paste page text instead.

OR Paste Page Text / HTML

Channel Context

Identity Alignment Score (0=misaligned, 10=fully aligned)

Severity

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Audience Clarity

Tone Consistency

Brand Visuals

Message–Product Fit

Channel Cohesion

Perception vs. Reality

Self-Perception (from Step 0)

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Automated Site Check

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Gap

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Executive Readout

Want your full Identity Alignment Audit with benchmarks, annotated UX findings, and an ROI brief?

Version 2